The roots of the Höveler brand go back 115 years. In 1905, Arnold Höveler broke through the conservative hay-oat feeding trend with his invention of the "reform oat" with the first patented horse feed in muesli form. Today's horse feed programme is very wide-ranging: from normal muesli to structured feeds to grain- and molasses-free special feeds. The horse feed programme is set up and constantly optimised on the basis of the latest scientific findings on the nutritional requirements of horses. All according to the brand's self-image:
"The horse's favourite".